What is Awin?

Screenshot of www.awin1.com

Awin (formerly called Affiliate Window) is a well-established affiliate network. It’s one of the biggest networks in the affiliate marketing industry. Although based in the UK the network has programs for those promoting to markets in the USA and in many other countries too.

Awin is a recognized reputable company. If you’re looking to not only join a good network with a wide choice of retailers but also get help boosting conversions they’re certainly one to consider.

Awin is free to join.

Payment details for Awin

Payments to all affiliates are made in the USD currency. At Awin the minimum payout is Unknown. Money owed is paid to you using or or . The payment frequency of the Awin affiliate Network is 1st and 15th of every month..

Tracking and cookies

The tracking software used by Awin is their own in-house solution. Cookie length varies based on the offer you're promoting.

The main commission type used is .

Merchants and offers


A list of merchants who're listed (or have been previously) on Awin:
  • Etsy
  • Firebox
  • Expedia
  • GoDaddy
  • John Lewis
  • MyProtein
  • Vodafone


Awin have something they call 'StoreWindow' which provides you the opportunity to promote in-store offers and discounts which gives you a chance of making more commissions from your website. They also have voucher solutions for those who are voucher code publishers.

How to join the Awin affiliate Network

On the front-end of the Awin website you’ll find email addresses and a phone number for support so they can answer any questions you have before joining.

Sign-up requirements

In the UK Awin ask you to pay a £5 deposit in order to join the network, they say it’s to verify your bank account details and reduce the risk of unethical activity. The money is credited to your publisher account meaning you do get it back once you reach the payout threshold.

Benefits of being a member

Awin has cross-device tracking. This means a user session that starts on one device and continues on another continues to be tracked. So if someone clicks your link via a desktop and later checkouts via their iPad it should still be tracked.

The Awin blog gets updated regularly and contains lots of good information. They also have a ‘strategy hub’ which you can use to read whitepapers, articles, and other documentation.

Is Awin a legit company?

Awin have been around for over 20 years and are part of the Axel Springer and United Internet Groups. They are one of the biggest affiliate groups in the world and have won many awards.

Industry awards won in recent years:
  • International Performance Marketing Awards 2018 (Best Use of Data Winner)
  • International Performance Marketing Awards 2020 (Best Affiliate Network Winner)

Awin alternatives

Here are other affiliate companies that may be similar to Awin:


Frequently asked questions.

Do Awin own ShareASale?
Awin is part of the same group of companies that also owns ShareASale.