Acronyms In Affiliate Marketing
Scattered across this website, and others in the industry, you may see lots of acronyms. It’s not always obvious to work out what they mean. Here’s a table spelling out what the different affiliate marketing acronyms mean.
| Acornym | What It Means |
|---|---|
| CPS | Cost Per Sale |
| CPA | Cost Per Action (or Acquisition) |
| CPL | Cost Per Lead |
| CPI | Cost Per Install |
| CPE | Cost Per Engagement |
| AOV | Average Order Value |
| CR | Conversion Rate |
| EPC | Earnings Per Click |
| LTV | Lifetime Value |
| CPC | Cost Per Click |
| CPM | Cost Per Thousand (it’s “M” because that’s the roman numeral for “Thousand”) |
Here’s a few examples of them in action:
- If you own a website about financial debt and join a CPL program, that program may pay you £25 per debt consolidation customer lead you send them from your website.
- If you’re an app developer and join a CPI program a company may pay you $0.50 per new install of another app you promote inside of your app.
- If you have a popular social media profile and join a CPS program, that program may pay you 5% commission for each person who clicks thru your link and buys a product.
Please note they are completely hypothetical examples with made-up figures for demonstration purposes only. If there are any more acronyms not defined here please contact us and we’ll help out.
We don’t operate a full glossary on this website but you can get more help with terms by using the free Knowledge Base which contains a Terminology section.