Acronyms In Affiliate Marketing

Scattered across this website, and others in the industry, you may see lots of acronyms. It’s not always obvious to work out what they mean. Here’s a table spelling out what the different affiliate marketing acronyms mean.

Affiliate Marketing Acronyms
Acornym What It Means
CPS Cost Per Sale
CPA Cost Per Action (or Acquisition)
CPL Cost Per Lead
CPI Cost Per Install
CPE Cost Per Engagement
AOV Average Order Value
CR Conversion Rate
EPC Earnings Per Click
LTV Lifetime Value
CPC Cost Per Click
CPM Cost Per Thousand (it’s “M” because that’s the roman numeral for “Thousand”)

Here’s a few examples of them in action:

  • If you own a website about financial debt and join a CPL program, that program may pay you £25 per debt consolidation customer lead you send them from your website.
  • If you’re an app developer and join a CPI program a company may pay you $0.50 per new install of another app you promote inside of your app.
  • If you have a popular social media profile and join a CPS program, that program may pay you 5% commission for each person who clicks thru your link and buys a product.

Please note they are completely hypothetical examples with made-up figures for demonstration purposes only. If there are any more acronyms not defined here please contact us and we’ll help out.

We don’t operate a full glossary on this website but you can get more help with terms by using the free Knowledge Base which contains a Terminology section.


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