Scattered across this website, and others in the industry, you may see lots of acronyms. It’s not always obvious to work out what they mean. Here’s a table spelling out what the different affiliate marketing acronyms mean.
Affiliate Marketing Acronyms
|Acornym||What It Means|
|CPS||Cost Per Sale|
|CPA||Cost Per Action (or Acquisition)|
|CPL||Cost Per Lead|
|CPI||Cost Per Install|
|CPE||Cost Per Engagement|
|AOV||Average Order Value|
|EPC||Earnings Per Click|
|CPC||Cost Per Click|
|CPM||Cost Per Thousand (it’s “M” because that’s the roman numeral for “Thousand”)|
Here’s a few examples of them in action:
- If you own a website about financial debt and join a CPL program, that program may pay you £25 per debt consolidation customer lead you send them from your website.
- If you’re an app developer and join a CPI program a company may pay you $0.50 per new install of another app you promote inside of your app.
- If you have a popular social media profile and join a CPS program, that program may pay you 5% commission for each person who clicks thru your link and buys a product.
Please note they are completely hypothetical examples with made-up figures for demonstration purposes only. If there are any more acronyms not defined here please contact us and we’ll help out.
We don’t operate a full glossary on this website but you can get more help with terms by using the free Knowledge Base which contains a Terminology section.