Financial & Legal FAQs

These questions and answers take a look at some of the financial and legal aspects of being an affiliate.

How much money can I earn from affiliate programs?
Unfortunately, this is very much a; how long is a piece of string situation. It all depends on the access to potential clickers of your affiliate links, the niche, the company you’re promoting, how targeted the campaign is, and of course a bit of lady luck also. If you have a niche website receiving 100,000 unique visitors per month and you promote a highly-targeted good product to them (which pays fair commissions) then you should expect some returns. If you push the campaign hard with good advertising and marketing tactics and get 25% of visitors to click on an affiliate link, and 2% of those people convert, that’s 500 sales per month. If you’re receiving an average of only $3 per sale that is already $1500 revenue. If you want to run more quick numbers we have a very basic calculator you can use.

Do I have to submit ID to prove my identity when I join a network?
Whether you have to submit proof of ID can vary from program to program. It also depends on your location. Networks have to make efforts to stop fraud and keep their business secure. This is why they may ask you for identity documents for verification. You often won’t have to do it when applying to create a new account, but may have to do it before being eligible for payment withdrawal.

Do I have to declare that I’m an affiliate on my website?
Yes. If it’s on your own website then you ideally should have a small block of text on each page explaining the content may contain affiliate links that if clicked on could result in you receiving financial benefits. It’s important to also declare you’re an affiliate in your legal pages, such as your terms and conditions page.

Honesty is important for your visitors, it is a way to build trust. It’s good practice to also explain to users how the affiliate links may impact content creation, for example if you are creating reviews and aim to be completely unbiased regardless of whether you can get revenue or not by reviewing that product, then it’s healthy to mention that. Also state that affiliate links don’t impact the price the person clicking on the link will pay, because not all your users may be aware of that.

In your cookies declaration of your legal pages be sure to also include any tracking cookies related to the affiliate marketing programs you’re using.

If you share affiliate links on social media it’s good practice to briefly mention in your bio that posts may contain affiliate links. Using hashtags can also be good practice.

Who regulates affiliate marketing?
There’s no one central organization that regulates affiliate marketing. But there sources you can use and methods for keeping yourself safe in the industry.

Use methods such as reading terms and conditions, and considering the legitimacy of reviews, to help avoid scams.