Beginner
What is affiliate marketing?
What is affiliate marketing? A beginner-friendly explanation of how it works for publishers and retailers, how much you can earn and example business models.
Read article →These articles guide you through the industry and, hopefully, help you increase your number of commissions and total earnings. If you're an expert who'd like to contribute a guest article, get in touch.
Learning guides
Earnings
Find affiliate programs that pay lifetime or long date earnings
Affiliate programs that pay lifetime or long-dated commissions: how lifetime cookies and recurring commissions work and why they can multiply your earnings.
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Earnings
Secrets to earn high affiliate commissions
Hints and tips to earn higher affiliate commissions: choosing offers, negotiating rates, optimising content and increasing conversions.
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Safety
Ways to detect if an affiliate program could be a scam
Ways to detect if an affiliate program could be a scam: warning signs, research steps and how to protect yourself before promoting a network.
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Merchants
How to create an affiliate program as a retailer and increase your business sales and revenue
How to create an affiliate program as an eCommerce retailer: choosing a network or software, setting commissions, recruiting affiliates and growing sales.
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Content & SEO
How to Build an Affiliate Website That Survives Google Updates and AI Search
A long-term strategy for affiliate websites in the era of AI Overviews and helpful-content updates: niche selection, topical authority, original research, E-E-A-T, diversification and measurement.
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Compliance
Affiliate Disclosure & Compliance: FTC, UK and EU Rules Every Publisher Should Know
A clear guide to affiliate disclosure and compliance in the US, UK and EU: where to place disclosures, what wording works, fake review rules, social media, email and privacy obligations.
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Tracking
Affiliate Tracking in 2026: Cookies, Server-to-Server Postbacks and Attribution
How affiliate tracking really works today: cookie-based vs server-to-server postback tracking, browser privacy limits, sub-IDs, attribution models and how to stop losing commissions.
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