Question:

Answer:

In affiliate marketing CPL generally stands for “cost per lead”. It is a way to know how much you’d be paid by a program for each lead you send them.

For example, a credit card company may pay you $5 per lead. A “qualifying lead” may be anybody who completes an application for a credit card. Whether they get accepted or not for the credit card doesn’t matter, you get paid for the lead.


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