Here are answers to questions that are asked in the affiliate marketing industry about different words and abbreviations.
In affiliate marketing CPL generally stands for “cost per lead”. It is a way to know how much you’d be paid by a program for each lead you send them.
For example, a credit card company may pay you $5 per lead. A “qualifying lead” may be anybody who completes an application for a credit card. Whether they get accepted or not for the credit card doesn’t matter, you get paid for the lead.
It has nothing to do with facial hair. This is a term you will sometimes see reviewers on this website using. ‘Shaving’ is what some people claim some companies do, they use software that only tracks a certain percentage of sales, for example 90%.
KPI stands for ‘key-performance indicator’. It’s a general business term used to describe something that can be used a measure of how the business is performing. For example, if you own an affiliate blog writing personal reviews of products you use, a very simple KPI could be ‘how many unique visitors per month does the blog receive’.