Knowledge Base

Here in the Knowledge Base you can find answers to common questions about the affiliate marketing industry and the Affpinions website itself.

Click on a category below to see the FAQs for that topic.


When browsing companies listed on Affpinions you may use the categories. They are ordered by the last modified date.

When browsing companies listed on Affpinions you may use the categories. A company at the top may have sponsored so they can appear there, that means a company has paid for it to appear at the top for a certain period at time. It’s a form of marketing to get their company seen more easily. Behind that all the listings are shown based on the date they were last modified. This is to avoid any bias.

As well as using categories we recommend using the search feature and filter feature in order to fine tune things to your requirements. Those don’t contain any sponsored placements.

No, this website is completely free to use. We do offer extra services for webmasters who need them, but the main website, blog, and podcast are all free. You can support the site with small donations via PayPal.


Unfortunately, this is very much a; how long is a piece of string situation. It all depends on the access to potential clickers of your affiliate links, the niche, the company you’re promoting, how targeted the campaign is, and of course a bit of lady luck also. If you have a niche website receiving 100,000 unique visitors per month and you promote a highly-targeted good product to them (which pays fair commissions) then you should expect some returns. If you push the campaign hard with good advertising and marketing tactics and get 25% of visitors to click on an affiliate link, and 2% of those people convert, that’s 500 sales per month. If you’re receiving an average of only $3 per sale that is already $1500 revenue. If you want to run more quick numbers we have a very basic calculator you can use.

No. Networks and programs are free to join. Beware of any program that requires you to pay a joining fee. The beauty of programs being free to join is that it gives you the option to join lots of different programs without the risk of a high investment.

General Affiliate Questions

Generally speaking an affiliate network is a website you can join and as a member you’ll be able to promote lots of different companies. In contrast a program is normally just one company. Some companies choose to run their own in-house affiliate program rather than being part of a big network such as ShareASale or CJ.

Generally it’s quite a simple process to apply. Some will automatically accept everybody meaning you can get up and running instantly. Others have minimum requirements, such as traffic levels, before accepting you. Going to affiliate summits, presentations and events will also help build your relationship with the companies. Always take your time during any application so you don’t make a mistake.

No, is the short answer. In the same way you can’t trust all the product reviews on Amazon. At Affpinions everything is monitored and we do our best to look carefully for tell tail signs before publishing any comment or review. However some reviews may not be fully trustworthy. For this reason we also encourage you to get involved and submit feedback on any company you have experience of, this will help us combat those playing the system. You can also try other sites in the industry like Affpaying to see what people say there.

For the majority of product types you should be able to find an affiliate program to join in order to promote what you want to. However, there are such a huge amount of different products in the modern world that realistically you’ll always find gaps. If you do find products and can’t find a single company that will pay you commission to promote it, then you can still explore other options, such as generating revenue from ads, on content about the product. It is unlikely to be as profitable though.


Whether you have to submit proof of ID can vary from program to program. It also depends on your location. Networks have to make efforts to stop fraud and keep their business secure. This is why they may ask you for identity documents for verification. You often won’t have to do it when applying to create a new account, but may have to do it before being eligible for payment withdrawl.

Yes. If it’s on your own website then you ideally should have a small block of text on each page explaining the content may contain affiliate links that if clicked on could result in you receiving financial benefits. It’s important to also declare you’re an affiliate in your legal pages, such as your terms and conditions page.

Honesty is important for your visitors, it is a way to build trust. It’s good practice to also explain to users how the affiliate links may impact content creation, for example if you are creating reviews and aim to be completely unbiased regardless of whether you can get revenue or not by reviewing that product, then it’s healthy to mention that. Also state that affiliate links don’t impact the price the person clicking on the link will pay, because not all your users may be aware of that.

In your cookies declaration of your legal pages be sure to also include any tracking cookies related to the affiliate marketing programs you’re using.

If you share affiliate links on social media it’s good practice to briefly mention in your bio that posts may contain affiliate links. Using hashtags can also be good practice.


It heavily depends on how many affiliate links you place and what other content you have.

If your website is thin on original content and has lots of outbound affiliate links then it’s highly probable Google and other search engines will frown upon that and rank your website in low positions as a result.

Your website should naturally contain a mixture of regular editorial links and affiliate links.

To be safe it can be good practice to use the rel attribute and give your outbound affiliate links either the ‘nofollow’ or ‘sponsored’ tag.

Remember to always focus on the user experience ultimately first. The aim is to provide useful content for people that helps their buying decisions.

There’s many different factors search engines use when deciding where to rank your website, so remember they play a huge part too, but a good start is to have healthy practices when it comes to your affiliate links.


It has nothing to do with facial hair. This is a term you will sometimes see reviewers on this website using. ‘Shaving’ is what some people claim some companies do, they use software that only tracks a certain percentage of sales, for example 90%.

In affiliate marketing CPL generally stands for “cost per lead”. It is a way to know how much you’d be paid by a program for each lead you send them.

For example, a credit card company may pay you $5 per lead. A “qualifying lead” may be anybody who completes an application for a credit card. Whether they get accepted or not for the credit card doesn’t matter, you get paid for the lead.

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Have you still got a question that’s not been answered? Get in touch and we’ll try and help.

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