Acronyms In Affiliate Marketing

Scattered across this website, and others in the industry, you may see lots of acronyms. It’s not always obvious to work out what they mean. Here’s a table spelling out what the different affiliate marketing acronyms mean.

AcronymWhat It Means
CPSCost Per Sale
CPACost Per Action (or Acquisition)
CPLCost Per Lead
CPICost Per Install
CPECost Per Engagement
AOVAverage Order Value
CRConversion Rate
EPCEarnings Per Click
LTVLifetime Value
CPCCost Per Click
CPMCost Per Thousand (it's "M" because that's the roman numeral for "Thousand")

Here’s a few examples of them in action:

  • If you own a website about financial debt and join a CPL program, that program may pay you £25 per debt consolidation customer lead you send them from your website.
  • If you’re an app developer and join a CPI program a company may pay you $0.50 per new install of another app you promote inside of your app.
  • If you have a popular social media profile and join a CPS program, that program may pay you 5% commission for each person who clicks thru your link and buys a product.

Please note they are completely hypothetical examples with made up figures for demonstration purposes only. If there are any more acronyms not defined here please contact us and we’ll help out.


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